We want mention 3 factors that effect the customer’s buying decisions.
1- Online Reviews : According to a new survey conducted by Dimensional Research, an overwhelming 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said
buying decisions were influenced by negative online reviews.
2-Positive User Experience on a Site :
- free shipping
- easy returns
- customer reviews
- visual search
- excellent navigation
- easy checkout
3- Stay Active on Social Media : There are other things you can do on your end to positively influence buying decisions. Because many people listen to what their friends say about products and companies on social media, it’s important to not only get on social media, but to be active on social media.